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TYLKO BRAND CAMPAIGN

Furniture that fits.
For people that don't.

What
Brand campaign

Role
Lead Designer

Client
Tylko

Agency
Grey London

Year
2023

A perfect fit.

Inspired by Tylko's bespoke furniture and shelving units, the design system revolves around structures mirroring furniture grids, ensuring every aspect reflects the brand's commitment to personalised excellence.

Leading the charge as the lead designer, we crafted a generative design system for Tylko, which we proudly launched in the Netherlands.

In collaboration with STUDIO DUMBAR/DEPT®, we embarked on a transformative journey, establishing a bold new brand platform, motion system, and tone of voice. Anchored by a palette of only two colours - cream and blood orange - our brand identity exudes vibrancy and sophistication, perfectly encapsulating Tylko's ethos.

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AWARDS

Type Directors Club
Communication Design Winner (Gold) 

Dutch Creativity Awards
Craft: Animation & Motion Design Winner (Bronze)

D&AD
Graphic Design: Motion Design Shortlist
Graphic Design: Integrated Shortlist

Creative Circle Awards
Best Branding Campaign Winner (Gold)
Best Outdoor Craft Art Direction Winner (Silver)
Best Outdoor Craft Graphic Design Winner (Bronze)
Best Outdoor Craft Typography Winner (Bronze)
Best Writing for Design Winner (Gold)

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TEAM

Executive Creative Director David Wigglesworth 
Head of Design Liam Thomas
Creative Directors Angela Harding, Terry O’Neill 
Creative Gnome Taylor 
Senior Integrated Producer Michelle Kasper 

Lead Designer Weronika Szklarek 
Designer Felix Townsend 
Artworker Matt Sankey 

Content Producer Jack Pethurst 
Motion Graphics Gabriel Lindsay, Kit Suman 
Editors Euan McGrath, Blake Dixon, Ollie Flux 

Managing Director Jonny Tennant-Price 
Business Director Rob Gray 
Account Manager Mica Dickson
Global Head of Strategy David Toussaint 
Planner Rory Hall 

Design Studio STUDIO DUMBAR /DEPT® 
CGI Artist Andreas Wannerstedt (Kloon)

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WERONIKA SZKLAREK ©
2024
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